The Harry Potter memes were, fittingly, the first ones I saw which applied the incredible animations to the faces: they blink, nod their heads, and even lip sync dialog. ![]() These images were really cool, but they were also stills. When I first came across this style of video, things were a technically simpler, if not conceptually interesting (I really liked the re-imagined versions of Star Wars). ![]() I’ve seen AI memes uncannily portray the voices of US Presidents playing elaborate games of Call of Duty, debating the best Halo game, and just about anything else you’d care to imagine, spreading spread across public feeds and private group chats alike. The idea that everything is a remix shouldn’t come as a surprise to anyone who has been on the internet - and it’s an idea that is only becoming more relevant in a world where generative AI can magically conjure content. What once started with simple Advice Animals (images with funny captions in all-caps Impact) quickly gave way to inside-the-internet jokes like the infamous “ Damn, Daniel” - and then thousands upon thousands of unimaginable variations. Could they have crafted the first iteration of the meme, prompting the internet to inadvertently disseminate their brand? Taking this all into consideration, my intention here is to parody the parody I used American Psycho for a reason. Before we get going, let it be said that this whole thing feels kinda strange: I find it odd that Balenciaga is getting what some may consider (lots of) free press from these memes. ![]() I follow the news closely enough to have seen the very unsettling stuff about Balenciaga that’s been discussed. The videos I find myself watching all have one thing in common: they combine multiple AI tools and remix multiple worlds together to tell a story. as if they were in high-fashion Balenciaga photoshoots. Midjourney v5 had just been released a few days before, and it seems quite apparent that these next-level convincing images are using the new model, which is currently only available to a small group of early testers.Īs this was all happening, my YouTube feed was simultaneously becoming inundated with a less confusing-to-the-senses but still shockingly compelling videos that imagine various characters from the world’s most beloved fictional universes. No one knew what to believe.Īt this point I assume any unusual photos like this were generated by AI - Tyler Gold MaYeah, it’s generated by AI (zoom in on his right hand) It was like The Dress, a moment where people had trouble believing their senses. The Pope has always dressed with style, but since when does he have swagger? These images fooled a lot of people. ( click here to jump ahead to read about how I did it) What’s going on here?ĪI memes reached the mainstream late March 2023, when incredibly realistic images of the Pope Francis wearing an insanely gigantic white puffer coat, looking like he just stepped off the runway, started spreading around the internet. So I made one myself - with characters from the cult-classic horror film American Psycho. As of this writing, the original Harry Potter by Balenciaga video has over 5.6 million views on YouTube. The creator of these really knows what they’re doing - the results are fantastic. The blinking, head movement, and lip-synced dialog take these to a new level. When I first watched Harry Potter by Balenciaga, though, it was like the dawn of a new era - the sunken cheeks, hyper-stylized hair, wistfully-piercing gazes - these videos are uncanny and hilarious. ![]() The latest meme I’ve found myself laughing at time and time again has also left me, time and time again, wondering how the hell people were making them.Ĭall it the frequency illusion or chalk it up to The Algorithm learning my interests, but ever since I came across the shockingly amazing Midjourney images of Jodorowsky’s Tron (a movie which was never made) I’ve been seeing more and more of these kinds of slideshows around the internet.
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